Photography: Bruno Gonçalves
Sport goes beyond competition and entertainment; it can be a crucial catalyst for the development of territories. To fully harness this potential, it is essential to adopt a strategic vision that understands the complexity of the sporting phenomenon in all its dimensions.
Ericeira, globally known for its waves, has embraced the culture of surfing comprehensively. The World Surfing Reserve is not just an honor but also an opportunity to boost the economic, social and environmental development of the region: this ecosystem, if well cared for and not exploited for short-term gains, attracts tourists, supports local commerce, promotes environmental education and creates a united community around a common passion.
In this journey, Miguel Toscano, in charge of innovation at Ericeira Surf Clube, joins Juanma Murua and Bruno Avelar Rosa – the three experts provide us with a fascinating perspective on how sports can drive local development sustainably.
Esta publicação também está disponível em | This article is also available in: Portuguese (Portugal)
