Photography: RR
Ericeira was part of the several national areas represented on giant screens in New York, in an action to promote Portugal in the United States of America which foresees a reach of 500 million people all over the world.
Altogether there are 24 landscapes that make up this show of mainland Portugal and islands in Times Square, the most famous square in New York. This is a Turismo de Portugal campaign that aims to promote the country in the North American market and which lasted for one hour, marking the start of a new plan to promote the country.
Ericeira was part of the 24 areas represented on the big screens in Times Square
“Close to US” (using the double meaning “Close to us”/“Close to the United States”) is the name given to the campaign that aims to promote Portugal “as an inspiring destination that knows how to receive, demonstrating the privileged geographical position and connectivity ” between North America and our country, told Turismo de Portugal in a press release.
In addition to Ericeira, in this take over of the Times Square digital billboards (carried out on November 18) also took part the medieval village of Óbidos, the schist village of Cerdeira, Serra da Estrela, Porto (Casa da Música and Serralves), Douro, Lisbon (MAAT, Rua Augusta Arch and Santa Luzia Viewpoint), Sintra, Algarve (3 Irmãos beach and Sete Vales Suspensos) and Alentejo (Alqueva, wine tourism, Monsaraz and Comporta), as well as the Azores – with Lagoa das Sete Cidades, Salto do Cabrito, Furnas and Praia do Moinho – and Madeira, with Pico Ruivo, Pico do Arieiro and Levada do Larano.
Until September this year, there was an increase in the number of guests (21.6%) and overnight stays (22.4%), compared to 2019, which made the US market the fourth main source for Portugal in terms of guests and the fifth in terms of overnight stays. With regard to tourist revenues, the market recorded a 48% increase in the year (between January and September 2022) compared to the same period of the last pre-pandemic year. In September alone, revenues from the North American market grew by +63.7% and it is this trend that Turismo de Portugal wants to take advantage of, encouraging the acceleration of growth in this market.
Portugal will be present in a network of 3,000 digital billboards at US airports with direct connections to Portugal. The “Close to US” campaign has an expected impact of 55 million impressions, in addition to the media impact and views of around 12 million users at JFK, La Guardia and Newark airports.
Esta publicação também está disponível em | This article is also available in: Portuguese (Portugal)
