Photography: Ericeira Surf & Skate
Ericeira Surf & Skate launched the exclusive “Soul” line for the second year in a row, highlighting its employees as protagonists. This collection aims to promote love and acceptance, encouraging the community to reflect on the personal responsibility of treating all people with respect, emphasizing that “gender, ethnicity, sexual orientation, social class, physical characteristics… are in no way indicative of competence at any level”.
To convey this message, the brand challenged its employees, inviting them to actively participate in the project. An internal competition was held to discover new talents during the creative process and the winning design, created by Carolina Faria, collaborator and talented tattoo artist, was incorporated into the “Soul 23” collection. The design consists on a colorful print of several boards that, together, form the image of a flower symbolizing beauty, love and soul.
The “Soul 23” collection is fully inclusive, following the motto “We care about the Soul, not the Gender”, where the word ‘gender’ is crossed out. The genderless clothing and accessories line is now available exclusively at Ericeira Surf & Skate stores.
Esta publicação também está disponível em | This article is also available in: Portuguese (Portugal)
