José Rola Paulo is now an historic shop


Photography: Filipa Teles Carvalho


The famous José Rola Paulo haberdashery, founded 73 years ago, has already been recognized as an Establishment of Historical Interest.

The application, submitted in May 2018, was unanimously approved at a meeting of the Municipality of Mafra on July 12 this year.

In the document issued by the Legal Affairs Division, it can be read that the “Loja com Histórica” (= Store with History) was assigned for the name of this piece of Ericeira’s identity, located at Santo António Street 10, because it is recognized “the historical and cultural / social interest”.

Previously, the Parish Council of Ericeira and several municipal services had already assented the granting of this status, based on Law No. 42/2017 of June 14, which provides for the regime of recognition and protection of local establishments and entities of interest, historical and cultural or social.

“Fazendas, Modas, Retrozeiro” – the establishment also known only as Rola Paulo or for its constantly updated thematic shop windows (which deserve weekly stopovers of locals and visitors) was founded on January 6, 1946.

When founder José Rola Paulo died in 1988, daughter Maria Lúcia Rocha decided to keep the store open and its essence alive.

This shop had already received an award, a merit badge for cultural exchange… and now it is the first Ericeira store to deserve the status of Historic Shop!

Esta publicação também está disponível em | This article is also available in: Portuguese (Portugal)